Do you want to fit in or be different? The other day, I was reading a post on a photographer Facebook group who asked for advice about changing the name of her company. She said she wanted to “fit in with the wedding industry trend.” While I was …
target audience
10 Easy Ways to Ruin Your Brand Part 2
Do you want to ensure your brand and business STAYS the "best-kept secret"? Here are the final 5 tips of “10 Easy Ways to Ruin Your Brand.” If you missed the first 5 tips, don't fret--here is a link to Part 1. Tip 6. Use only stock images on …
What’s Your Special Sauce? What makes you different?
What makes your business different? Back in the day, when I was photographing beautiful pregnant moms and little bitty newborns, I had a really hard time trying to figure out what made me different from other newborn photographers. I thought that …