Do you want to fit in or be different? The other day, I was reading a post on a photographer Facebook group who asked for advice about changing the name of her company. She said she wanted to “fit in with the wedding industry trend.” While I was …
storytelling
What’s Your Special Sauce? What makes you different?
What makes your business different? Back in the day, when I was photographing beautiful pregnant moms and little bitty newborns, I had a really hard time trying to figure out what made me different from other newborn photographers. I thought that …
How to create a story to match your brand!
I’ve talked about how to figure out what stories you should be telling and showing your audience. Perhaps you've come up with a few ideas that you know will connect you on a deeper level with your ideal client. But, once you have a handle on what …