What makes your brand different from others in your industry? I don’t celebrate Valentine’s Day. Before you feel sorry for me, let me just say that I have never been a fan of that holiday ever since I was a kid in grade school. Remember those …
audience
How to create a story to match your brand!
I’ve talked about how to figure out what stories you should be telling and showing your audience. Perhaps you've come up with a few ideas that you know will connect you on a deeper level with your ideal client. But, once you have a handle on what …
Using Emotion in Personal Brand Photography
Are you using EMOTIONS in your images to connect with your ideal audience? Humans connect with each other through emotions! That’s precisely why effective storytelling is so freakin’ powerful! The use of emotion to promote your business with …