A new brand. Your brand isn’t your company name. I was on my 3rd cup of coffee and felt like I was going to start tearing my hair out. “What’s a better word for impact?” I think my husband was getting a little tired of brainstorming at this …
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Branding process
Branding and getting messy Roller skating and a mug of chocolate milk don’t mix. My daughter figured that out pretty quickly when trying to maneuver through our kitchen on wheels. “I HATE roller skates!” she exclaimed. …
Authentic Branding: Don’t try, just BE!
If I could boil all this authentic branding stuff down into 4 words, that’s what I’d say. Recently, I stumbled across a profile on Linked In for this man who is a speaker and an executive coach. He’s obviously an expert given all the accolades and …