If you have a brand photography shoot coming up soon, the clothes that you choose to put on during the shoot can do so much for your brand! Take this article as an opportunity to find out how your clothing choices say so much about you and what you should be looking out for; after all, every little detail counts when it comes to making a good impression.
The Purpose Behind Brand Photography
If you’ve never had a professional photography shoot before, chances are you’re not quite sure what to expect. The purpose of taking photos for your brand is to show people who your company is, why they should buy from you, and what you have to offer. You want people to feel like they can trust you; in order to do that, you need your photos to be professional-looking so that visitors will trust your brand straight off the bat.
Brand photography can also be used as a tool to engage with your audience, provided that you have enough budget to dedicate towards this. When people interact with your brand photos on Facebook or other social media sites, they are likely to trust you more and even feel like they know you personally.
By taking advantage of professional photoshoots, then, you can turn your customers into brand advocates and can make people want to recommend you (and your products) to their friends and family.
How Your Clothing Choices Can Affect Your Branding
We’ve mentioned that clothing has the ability to tell people a lot about who we are – our income, our shopping habits, even some information about the kind of person that we are. If you want to show people that your company is professional by showing up in a suit and tie, then it’s important to get it right!
It’s also worth thinking about what kind of message you want to put across with the clothes you wear. The messages behind what clothing choices say can range from ‘professional’ or ‘appropriate for business’ to ‘rebellious’, ‘young’, or even ‘casual’. Are you want people to think that your brand is hip and modern? Then a pair of ripped jeans could definitely do the trick!
It’s also important to keep in mind what kind of photoshoot you’re doing. Your clothing choices might make sense at home, but if you’re going to be pouring tea in a garden (or on a beach), then it may not be appropriate to choose something too formal. At the end of the day, what matters is that you feel confident and comfortable; there’s no point wearing fancy clothes if they make you uncomfortable and are completely unsuitable for your environment.
Top Tips When Choosing Your Outfit
Now that you know why it’s important to get your clothing choices right for your branding photos, we’re obviously going to go over some tips on how to do so.
Make sure that whatever you wear is comfortable. If the clothes are uncomfortable then it’s probably a good idea to think about alternatives.
If you’re going to be outdoors, make sure that your outfit is appropriate for the weather. There’s no point wearing a coat when you’ll just get sweaty and hot – it makes far more sense to wear something lightweight!
Try and wear clothing that has a little personality (but not too much). If you always choose dull clothing in neutral colours then people will start to think of you as a boring or serious person. On the other hand, if you’re sometimes seen wearing bright clothing that is clearly designed for someone with personality, people will definitely take notice!
What Should You Wear?
Now that you know why it’s important to dress for your photoshoot and how the clothes you wear can affect your brand, let’s take a look at some of the things that you might want to consider wearing.
If you’re doing a casual shoot, then a pair of jeans or trousers and a t-shirt is probably the most sensible choice you can make. Feel free to wear any design that you want – the most important thing is that it fits you well!
For a formal shoot, or if you’re planning to dress up for your session then trousers and a shirt are always an acceptable choice. If you’re unsure about what kind of shirt to wear then always go with a plain white shirt – it will always look good!
Make the most of any chance you get to wear a formal outfit in your brand’s photoshoots. It makes you look like a professional and can work wonders for your brand’s reputation!
What to Avoid When Dressing For Your Shoot
With all this talk about what you should wear, we’re also going to go over some things that may not make very much sense when thinking about your branding shoot.
Avoid wearing anything too complicated. If the designs on your clothing are busy and difficult to read then it’s going to make it a lot harder for your customers to see what you’re about!
Overall, putting your best foot forward is key. Try not to get too carried away with what you’re wearing when it comes to your brand’s photoshoot. The most important thing is that you look professional and feel confident! Ready to schedule your session? Let’s chat!
