Marketing without branding is like throwing spitballs and seeing what will stick.
When I first started out in brand photography, I didn’t really know my own brand. Sounds crazy but true!
At first, I thought I could work with everybody. Young people, older people, men, women, it didn’t matter what industry. But deep down, it really bothered me that I was putting myself out there as a brand photographer without a “real” brand and without much clarity about who I wanted to serve.
During this time, I worked with some great clients but the majority of people reaching out to me were looking for services I didn’t provide or for me to discount my prices. Definitely not enough of those ideal clients finding me!
So, I struck out on my own brand journey. Armed with the things I learned from taking courses on personal branding and brand photography, I began to hone in on the elements of my brand that were truly authentic to me and how I wanted to grow my business.
My Marketing changed.
As I evolved, my brand did too. My clients changed. My creativity grew. My service and the value I bring to my clients grew too!
Over time, I realized I enjoy working with women business owners who have a big mission and understand that they’ve got to be the face of their business. The reason? Because I have that same deep feeling of really wanting to make a big impact and help other women business owners reach their highest potential.
Today, those who reach out to me to book a discovery call almost always fall into the category of “ideal client!” Not by accident – it’s because I put in the work! I paid attention to my brand all along my journey.
No, I’m not a business coach but I know that what I do helps catapult my clients into higher realms in their business. They just have more confidence, they show up more authentically and they just look like the freaking fantastic experts that they are!
Not only that, they start to see how much faster their audience begins to trust them. They see more of those ideal clients booking calls with them. Marketing just becomes easier!
