Will YOU look good in your brand photos?
I have a friend, I’ll call her Daniela, who is a total ham when it comes to photos. She absolutely never misses a chance to jump into a group photo with friends and smile her great big, beautiful, toothy smile.
Many an unsuspecting person has been unknowingly photobombed by Daniela. I’m fairly certain that there are tons of people out there who, while looking at their vacation photos, later on, have asked themselves, “Who is that blond woman in the background smiling in our photo?”
I’m sure you can tell that Daniela is the life of the party and really enjoys having her photo taken.
The thing is that Daniela is more of a unicorn. Most people I talk to really don’t like having their photos taken. In fact, I’ve actually had a client tell me that having her photo taken was the equivalent of going to the dentist.
Yikes, that’s bad!
With that attitude, it can really feel like a big hassle to go through a brand photography shoot. I know I’ve postponed dental appointments for the same reason. 😉
If you hate having your brand photos taken, I have a few tips that I think will really help get you over that feeling so you can start showing up more AND BETTER online.
- Get to know your photographer before your brand shoot. Meeting on a video chat to plan your photoshoot will help you get more comfortable with your photographer’s personality, and give you the opportunity to ask questions and get help from them so that you feel more prepared on the day of your shoot. Seriously, if you aren’t feeling comfortable with them on a video chat, you won’t feel great about getting in front of their camera!
- Prepare and share a list of image ideas you would like the photographer to create for you so that you know you’ll have images that will truly match your brand, your message, and your content. Better yet, if it is difficult for you to come up with ideas, choose a photographer who knows HOW to strategically create images using your brand elements, values, emotions, and content topics.
- Finally, your photographer should be helping you find hair and makeup services, give you ideas on outfits, help you figure out props and locations, and get you familiar with how the session will flow so you feel your best! You shouldn’t have to figure out this stuff for them. That’s a red flag!
By the way, you can call me if you cannot find a photographer that can do these things! I can help you create a strategic session plan for your brand AND/OR find the perfect photographer near where you live.
Now, doesn’t that make you feel a little better about getting yourself in front of that camera? 😉
About Melissa
Melissa Henry, CEO of Melissa Demple Photography, helps speakers, authors, and entrepreneurs become KNOWN. Walk away feeling like a rock star with powerful clarity on your personal brand, including unique images that wow your target audience and help you sell out your programs, books and win those coveted keynote spots!
Quoted in Forbes and Entrepreneur and featured in Thrive Global as well as on podcasts such as The Rita Made Me Do It Show, No Fat Cats, and Two Girls Talking, Melissa understands the challenges of standing out in the crowded marketplace and will make sure you & your business do too!
With extensive expertise in consulting and over a decade building her own brand, Melissa provides an extraordinary experience for purpose-driven entrepreneurs who want to become known as experts, thought leaders, and seven-figure business owners.
