Do you want to ensure your brand and business STAYS the “best-kept secret”?
Here are the final 5 tips of “10 Easy Ways to Ruin Your Brand.”
If you missed the first 5 tips, don’t fret–here is a link to Part 1.
Tip 6. Use only stock images on social media. Let’s be real, you aren’t trying to be different so really any old images will do. Want bonus points? Select images that have nothing at all to do with the content that you pair it with. Before you know it, you’ll have people clicking on your posts, not “getting” your message, and then unfollowing you as fast as possible.
Tip 7. Speak AT people with your content. Beat them over the head with how much of an expert you are. Definitely do not show anything about you as a person or talk about yourself as a real human. Make sure you talk and show only things related to your business. Showing up as anything less than perfect is not an option for you, my friend.
Tip 8. Be completely IN-consistent on social media. For example, for one week, go live 10 times, and post lots of things on Facebook. Then the next week, take a social media vacation and post nothing. The following week – make sure to sell your product or service really HARD. Trust me, people will drop you like you’re a hot potato.
Tip 9. Ensure images you post of yourself are low-quality selfies. Maybe you have some lovely overhead light in your basement? Go ahead and get right under that light, hold your phone at a low angle and snap away! How amazing will that look?
Tip 10. Do Not, I repeat, do not be different. Instead, be the same as everyone else and blend in with the crowd. Make sure your posted photos don’t communicate how you are different from others. Everyone is posting photos of themselves with a coffee mug in hand. Shouldn’t you do the same? Hate coffee? Suck it up buttercup and drink that java for the photo opp. Don’t worry, you’ll fade nicely into the background as people scroll past you on their feed.
If you made it to the last tip, bravo for you! Rest assured that you have virtually no brand. You’ll get your time back with a completely open calendar and less email to read so you can get to inbox zero faster. When you do land some clients, anticipate lots of nitpicking, many custom requests, and refusals to pay you what you are worth.
All kidding aside, please DON’T do ANY of these!! I want you and your brand to stand out and stand PROUD.
Brand ON, my friends! Oh, and CALL me so we can talk about how to get you NOTICED, okay?
About Melissa
Melissa Henry, CEO of Melissa Demple Photography, helps speakers, authors, and entrepreneurs become KNOWN. Walk away feeling like a rock star with powerful clarity on your personal brand, including unique images that wow your target audience and help you sell out your programs, books and win those coveted keynote spots!
Quoted in Forbes and Entrepreneur and featured in Thrive Global as well as on podcasts such as The Rita Made Me Do It Show, No Fat Cats, and Two Girls Talking, Melissa understands the challenges of standing out in the crowded marketplace and will make sure you & your business do too!
With extensive expertise in consulting and over a decade building her own brand, Melissa provides an extraordinary experience for purpose-driven entrepreneurs who want to become known as experts, thought leaders, and seven-figure business owners.
