Do you want to ruin your brand and make sure your business STAYS the “best-kept secret”?
Wonderful, then I’ve got the perfect guide for you!
Before writing this, I did a Google search and found loads and loads of articles about how to stand out online. Then I thought, no one is writing about how to stay hidden, stay small and destroy their brand and their business, right?
“10 Easy Ways to Ruin Your Brand” Part 1
Tip 1. Don’t show any images of yourself on your website. Since you already know that people want to buy from people, make sure that they never know anything about you. Show and talk ONLY about your product or service. You’ll save people precious time by making it so easy for them to click away to the next website in a desperate attempt to find an actual human!
Tip 2. Ideal client? That stuff is nonsense. Go ahead and market your business to EVERYONE! I mean, you CAN serve ANYONE, right? They just need to have a pulse and a full wallet and you are for them. Now go write some copy for your next blog post because clearly, you can write about anything. Anything at all…um, got any ideas yet?
Tip 3. Make sure that you have absolutely no strategy for your social media. I mean since you serve everyone (see Tip#2 on Part 1) you should be EVERYWHERE on social media. So, go ahead and open accounts on all of the social media channels. Then get to work pinning, making Reels, going live on Facebook, posting videos on YouTube, dancing on TikTok, and writing articles for Linked In. The shotgun approach is bound to get you some engagement, right?
Tip 4. When you open all those social media accounts, make sure that your profile photo and your banner are different across all of the platforms. You want to confuse the heck out of people so they don’t know how to find you. It will be hilarious, trust me!
Tip 5. Make sure to COPY the look of anyone you follow that you LOVE. For example, if your favorite influencer in your industry posts images of themselves on a beach, don’t walk, RUN to the nearest beach and completely recreate that exact image for your Instagram feed. I mean if it works for them, it has to work for you, right? Who cares if you hate the beach and loathe the feel of sand on your toes, maybe you’ll get a few new followers so isn’t that totally worth it?
Are you feeling me on these?
Want some tips to fix this? Grab my Boost Your Brand guide right here: Boost Your Brand Guide
Want MORE tips? Keep an eye out for part 2 of the 10 Ways to Ruin Your Brand.
About Melissa
Melissa Henry, CEO of Melissa Demple Photography, helps speakers, authors, and entrepreneurs become KNOWN. Walk away feeling like a rock star with powerful clarity on your personal brand, including unique images that wow your target audience and help you sell out your programs, books and win those coveted keynote spots!
Quoted in Forbes and Entrepreneur and featured in Thrive Global as well as on podcasts such as The Rita Made Me Do It Show, No Fat Cats, and Two Girls Talking, Melissa understands the challenges of standing out in the crowded marketplace and will make sure you & your business do too!
With extensive expertise in consulting and over a decade building her own brand, Melissa provides an extraordinary experience for purpose-driven entrepreneurs who want to become known as experts, thought leaders, and seven-figure business owners.
