I’ve talked about how to figure out what stories you should be telling and showing your audience. Perhaps you’ve come up with a few ideas that you know will connect you on a deeper level with your ideal client. But, once you have a handle on what stories you will use to connect you to your audience, it may not be easy to figure out how to represent your BRAND as a part of your story.
While there are various components to a personal brand, the most important thing to remember is that staying authentic is always the best way to inject your brand into your storytelling, both in your words and in your images.
My client Laura is a great example of matching her brand to her story. Laura is a 9 times author, holistic physical therapist, poet, coach, and podcaster.
Authentic “Badass” Message
Laura told me that one of her greatest fears was getting on stage but after working a LOT on overcoming her fear, she has transformed into a confident and powerful public speaker. In fact, here she is, in her groove, presenting her poetry to a live audience!
Laura helps her clients overcome their fear and start sharing their authentic “badass” message with the world. This image conveys that message authentically and matches her brand perfectly!
THAT is how staying authentic can help you create a visual story to match your brand.
Tell us, what story ideas are coming up for you and your brand?
Have questions about how you can create storytelling images for your brand? Get on a call with me and let’s talk through some ideas together!
About Melissa
Melissa Henry, CEO of Melissa Demple Photography, helps speakers, authors and entrepreneurs become KNOWN. Walk away feeling like a rock star with powerful clarity on your personal brand, including unique images that wow your target audience and help you sell out your programs, books and win those coveted keynote spots!
Quoted in Forbes and Entrepreneur and featured in Thrive Global as well as on podcasts such as The Rita Made Me Do It Show, No Fat Cats, and Two Girls Talking, Melissa understands the challenges of standing out in the crowded marketplace and will make sure you & your business do too!
With extensive expertise in consulting and over a decade building her own brand, Melissa provides an extraordinary experience for purpose-driven entrepreneurs who want to become known as experts, thought leaders, and seven-figure business owners.
