Oprah Winfrey, Rachel Hollis, Marie Forleo, Ariana Huffington…
What do all of these women have in common?
They are all entrepreneurs who built their multi-million dollar businesses from intentionally building a personal brand separate from a company brand!
Said another way, can you name the business that each of these women leads? Maybe in some cases but mostly not, I’ll bet.
What Really is Your Personal Brand?
Branding your business is, of course, very important but do you truly understand the POWER of having your OWN personal brand?
Maybe you aren’t certain what your personal brand really is.
Your personal brand is:
- Your Reputation
- Your Image
- Your Values
- Building Trust
- Being Authentic
- Being Visible
- Being of Service
- Being Intentional
- Managing Public Perception
- Leaning into your expertise
- Being HUMAN!
Let’s take a closer look…
Okay, maybe you DO know what a personal brand is but you just don’t know why you should bother since you have a business you want to build.
If you are a solopreneur, it can be even more confusing because you may be thinking that you are your business and if you build a business brand, that should be enough.
Are you the CEO of your business? When you are the CEO of your business, you work for the business that you have created. You are separate from the entity that is your company.
Even if you are the only person working for your company, if you want to grow your business and scale up, eventually, you’ll be hiring employees or contractors. At that point, your business brand will need to stand on its own. Your business will no longer be just about you!
Your PERSONAL brand must be separate from your business brand!
Intentionally building a separate personal brand that complements your business brand will not only enhance your visibility but will also DOUBLE your opportunities to be successful in business.
So, if you are starting to think about all the possibilities and you are thinking maybe this is YOUR year to get more visible and start growing your brand, get on a call with me NOW! Let’s figure out where you are in your brand building journey and see if we can make those possibilities a REALITY for you and your business.
Let’s Schedule a Call!
Need more help designing and creating your brand images? I offer complimentary clarity calls during which we will talk about what images you must have for YOUR business and determine whether hiring a professional photographer is the right next step for you.
Whether or not we are a good fit to work together, you’ll walk away from our call knowing:
• What images you need for your unique brand
• When the time is RIGHT for you to invest your marketing dollars in a photographer
• How to prepare for when you ARE ready to take that step
So, grab a 30 minute call time on my calendar and let’s talk!
