Building Trust With Your Ideal Client Through Personal Branding Photography
You’ve probably heard the term “people buy from people”. Online it is more important than ever to be taking steps to connect on a deeper level with your ideal clients. But before they read your content, or click over to your site you need something to catch their eye, intrigue them to read further and explore your business’s services or products. This can be done through Personal Branding Photography, your first steps to building trust with your ideal clients.
Here are 3 ways to build trust:
- Before the worlds of facebook, instagram, twitter etc., people use to conduct business face-to-face. You would chat your clients up about the latest sports news maybe your kids were even friends…connecting with the person behind the business is what established your trust in the business. In order to emulate this experience which we don’t often have anymore, think about ways to create images with EMOTION in settings in which your ideal client will understand and to which they can relate!
- I’m certain, by now, that you’ve heard this idea of being authentic a LOT. But just how the heck do you do it through a photo? Here’s how…by truly knowing the person you’re trying to attract and
knowing how YOU best serve them. Having a deeper knowledge about the problem you solve for your clients and how you solve it in your own unique way can help you figure out the right kinds of images to explain how you are the ONLY one for them. 🙂
- The truth is, in the online space you have to work harder to be seen and to communicate why you are different and why people should buy from you. This is why visual storytelling is vital. Begin your blog posts and social media content with a small story and PAIR that message with a storytelling image. Telling a story your client will relate to and one in which they can see THEMSELVES in the story as well, is a great way to… can you guess? BUILD TRUST!
In a virtual world where you have 3 clicks to grab someone’s attention before they are on to the next thing, you want to be doing everything you can to be presenting your brand in the best way possible. That is one of the many reasons why personal branding is SO important!
Have you read through these and know what you need to do just not quite sure how to get there?
Or maybe you have other questions about how personal branding could help you reach your business goals and your dreams!
Jump on a call with me and I’ll help you figure out whether personal branding would work for you and your business!
Click HERE to schedule a call!
