It is so tempting to just ignore building a personal brand when you are so busy with “all the things,” isn’t it? Maybe that’s why you are still using stock photos on your website and in your social media posts or writing content but not really showing or telling your stories to the world in a deeper way.
What’s all the fuss about building a personal brand anyway?
Well, how about I tell you a little story…
A client of mine, Stuart, is a fairly recent transplant to Richmond. While she runs a successful interior design business in the DC area, she wants to transition most of her business to her new home city.
You see, Stuart begins her work during the construction phase of her client’s projects so that when construction is finished, the design is sort of “baked right in” to the house. Pretty cool, right?
Well, she told me that she has struggled to “explain” how she is different from the more traditional designers in Richmond who have all been there for years and years. She needed her images to convey her unique approach, a little bit of her personality, show that she really does live in Richmond, and give a little glimpse of what it feels like to work with her.
She needed to SHOW her brand!
Before her personal brand photography session, we talked about her ideal client, what locations made the most sense to convey her message, and even the types of clothing that go with her messaging. We brainstormed ideas for images and came up with a solid plan for her shoot.
Stuart loved her images but even better was what she said after using just ONE of the images created during her shoot.
She said, “Less than 24 hours from my first post with your branding images [a new client contacted me] about loving/wanting to do more construction work! 😍”
BAM! She got a brand-new client…just like that! THAT’s what building a personal brand and SHOWING your brand through brand photography can do for you and your business.
You know what else building a personal brand with branded images can do?
- What about increasing your visibility so that people see you as an authority and an expert in your space?
- How about being able to land speaking gigs more easily, getting PAID to speak or being booked as a keynote speaker?
- How about being able to “pre-sell” your upcoming book using professional, story-telling images in all of your marketing and publicity
- What about the fact that building your brand through personal brand photographs positions you as an expert and allows you to more easily justify charging higher prices for your services?
- How about the fact that showing up as the expert with professional brand images can result in sold out programs, events, or masterclasses, webinars, etc.?
- How about being approached to write an article for a top publication, be a guest on a top-rated podcast or to be on television?
AND…
- What about being able to make a much bigger impact on the world?
THESE are just SOME of the reasons you should be building a personal brand, AND showcasing your brand in your images, my friends.
Want more help and inspiration?
Join my Facebook group, Get Visible-Grow Your Biz, and learn even more about creating photos for your brand AND connect with other business owners who are building their brands too!
Need more help designing and creating your brand images? I offer complementary clarity calls during which we will talk about what images you must have for YOUR business and determine whether hiring a professional photographer is the right next step for you.
Whether or not we are a good fit to work together, you’ll walk away from our call knowing:
- What images you need for your unique brand
- When the time is RIGHT for you to invest your marketing dollars in a photographer
- How to prepare for when you ARE ready to take that step
So, grab a 30 minute call time on my calendar and let’s talk!
